The Initial Ring so Popular in NYC that its already on a 2 Month Waitlist
Designed and launched from their St Kilda studio, the piece is now so demanded internationally that they had to move to a waitlist.
It actually started with wanting an initial piece that was unique to celebrate the birth of my baby boy Brooklyn. All the initial jewellery I found was quite tacky looking and something I'd never wear personally.
"It actually started with wanting an initial piece that was unique to celebrate the birth of my baby boy Brooklyn."
So I got out my sketchbook and started designing a piece that I could wear for life. Like an Heirloom quality initial piece that was so striking and unique. It took me a while but I eventually crafted the design and started wearing it out. Literally day 1 I had 3 people stop me at a cafe to ask me where my ring is from — that's when I realised I should start designing more letters.
Lisa Danielle wearing G — her daughters initial credit @isadanielle__
The launch has been incredible so far — we've had so many cool moms ordering their own custom rings. Some people I would never imagine in a million years have contacted us to secure their pieces — so many clients in NYC especially. We've had to install a waitlist just to keep up with demand. I think we'll do a popup in NYC this year.
Signature Pavé Initial Ring
Customized to Your Chosen Initial. Set in a constellation of pavé stones. Designed to wear forever and hand down as an heirloom. Available in all 26 letters. Waitlist open.
From 999 Shop The Ring