First run — Limited batch of 50 Discovery Kits — handcrafted in Melbourne
▶ NETFLIX The documentary 4 million people watched this month
3 out of 5 infertile couples got pregnant after removing one thing from their homes.
Their perfume was one of the first things to go.
Netflix's The Plastic Detox showed couples with unexplained infertility eliminating endocrine-disrupting chemicals from their daily routine. Personal care products — including fragrance — were identified as a major exposure source. Three of five couples conceived within 12 weeks.
✓ 100% Natural
✓ Zero Endocrine Disruptors
✓ Made in Australia
✓ Full Ingredient Transparency
Netflix and The Plastic Detox are trademarks of Netflix, Inc. By Lucia is not affiliated with or endorsed by Netflix. References are for informational purposes only.
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Here's what they found hiding in conventional fragrance
Can you name a single ingredient in your perfume?
You can't. Nobody can. Because the fragrance industry is legally allowed to hide thousands of synthetic chemicals behind one word on the label: "fragrance."
"Phthalates were detected in 100% of the 2,000+ adults tested in a national biomonitoring study. Every. Single. Person."
— CDC Fourth National Report on Human Exposure to Environmental Chemicals · U.S. Department of Health & Human Services
The 5 chemicals in your fragrance linked to infertility
These aren't trace amounts. They absorb through your skin within 26 seconds.
Phthalates (DEP, DBP, DEHP)
Found in 75% of conventional fragrances tested
⚠ Lowers Sperm Count · Reduces Ovarian Reserve
PFAS — "Forever Chemicals"
Found in fragrance packaging, cosmetic formulations
⚠ Bioaccumulates · Never Breaks Down In Your Body
Synthetic Musks (Galaxolide, Tonalide)
Found in most mass-market fragrances
⚠ Detected In Breast Milk · Disrupts Endocrine System
BPA / Bisphenol Compounds
Found in fragrance fixatives and plastic packaging
⚠ Mimics Oestrogen · Disrupts Ovulation
Parabens (Butylparaben, Propylparaben)
Found in preservative systems in fragrances
⚠ Reproductive Toxicity · Hormone Interference
By Lucia vs. Conventional Fragrance
See what you're actually putting on your skin every day.
By Lucia
100% Natural Botanicals
Zero Phthalates
PFAS Free
Every Ingredient on the Label
Free of Endocrine Disruptors
Safe During Fertility Treatment
95% of Big Perfume Brands
Synthetic Chemicals
Contains Phthalates
Contains PFAS
Hidden Behind "Fragrance"
Contains Hormone Disruptors
Linked to Fertility Issues
Your Fertility
Reproductive Hormone Disruption
Women with the highest phthalate levels had a 60% lower chance of clinical pregnancy during IVF treatment.
"Urinary concentrations of phthalate metabolites were associated with decreased oocyte yield, lower fertilisation rates, and reduced clinical pregnancy rates in women undergoing assisted reproduction."
— Hauser et al., Environmental Health Perspectives · Harvard T.H. Chan School of Public Health
- Phthalates linked to reduced ovarian reserve and earlier menopause
- BPA mimics oestrogen, disrupting natural ovulatory cycles
- PFAS linked to longer time-to-pregnancy and higher IVF failure rates
His Fertility Too
Sperm Quality Decline
Global sperm counts have fallen over 50% since 1973 — and the decline is accelerating. His cologne matters as much as yours.
"Couples who reduced plasticizer exposure showed substantial declines in urinary phthalate levels and clinically relevant improvements in sperm quality within 12 weeks."
— Swan et al., Toxics, March 2026 · The Plastic Detox Study
- Phthalate exposure directly correlated with lower sperm count and motility
- Anti-androgenic effects reducing testosterone production
- PFAS associated with reduced semen quality across multiple studies
The easiest swap in your fertility protocol.
You've already changed your diet, your supplements, your water bottle. Your fragrance is next.
Try All Three Risk Free — $49The Clean Alternative
Three scents. Zero endocrine disruptors.
Every ingredient listed on the bottle. Natural botanicals only. Handcrafted in our Melbourne studio.
Rosa
For Her · Floral
If you love Miss Dior, Si, or Flowerbomb — this is your clean swap.
Floral Woody Oriental
Top Bergamot, pink pepper
Heart Bulgarian rose otto, neroli, geranium
Base Patchouli, benzoin, cedarwood
Heart Bulgarian rose otto, neroli, geranium
Base Patchouli, benzoin, cedarwood
Opens bright and dewy, then dries down into something warmer — earthy, rosy, with a whisper of spice. The kind of scent people lean in and ask about.
Vanille
For Her · Gourmand
If you love Burberry Goddess, Good Girl, or Libre — you'll reach for this daily.
Warm Vanilla Amber
Top Lavender, bergamot, ginger CO₂
Heart Vanilla absolute, cacao absolute
Base Australian sandalwood, benzoin, tonka bean CO₂
Heart Vanilla absolute, cacao absolute
Base Australian sandalwood, benzoin, tonka bean CO₂
Warm, sweet, unapologetically sensual. Rich vanilla layered with soft spice and creamy sandalwood. The one you wear when you want to feel like the main character.
Noctua
Unisex · Musky
If you love Baccarat Rouge, Black Opium, or Le Labo Santal — start here.
Amber Musky Warm
Top Black pepper, bergamot, cardamom
Heart Ambrette seed, labdanum
Base Vetiver, vanilla CO₂, sandalwood
Heart Ambrette seed, labdanum
Base Vetiver, vanilla CO₂, sandalwood
Your skin, but with a secret. Built around ambrette seed — nature's only true musk — layered with resinous labdanum and a crack of black pepper. Dark, intimate, addictive.
Rose Otto
Neroli
Vanilla Absolute
Ambrette Seed
Bergamot
Sandalwood
Labdanum
Tonka Bean
Jojoba Oil Base
"
I ordered the kit honestly not expecting much — every "natural" perfume I've tried before smelled like a health food store. This was completely different. Rosa is stunning. It's warm and rosy without being grandma-ish, and it genuinely lasts on my skin which I didn't think was possible with naturals. I've already ordered a full size and I've had three friends ask me what I'm wearing. The fact that it's actually clean and I don't have to worry about what I'm absorbing is a bonus — but I'd wear this even if it wasn't. It's just a beautiful fragrance.
Emma S.
Melbourne · Verified buyer
Peer-Reviewed Research · Published March 2026
"Couples who reduced plasticizer exposure showed substantial declines in urinary phthalate levels and clinically relevant improvements in sperm quality within 12 weeks."
— Dr. Shanna Swan · Targeting Plastic Exposure in Infertile Couples · Toxics, March 2026
Risk-Free Trial
How the Discovery Kit Works
Try before you commit. Your $30 gift card makes the full-size bottle practically free.
1
Try All Three
Your kit arrives with three 2ml vials — Rosa, Vanille, and Noctua. Enough for two weeks of daily wear. Find your favourite (or love them all).
$49 · Free Shipping2
Use Your $30 Gift Card
Every kit includes a $30 gift card toward any full-size bottle. That means your Discovery Kit effectively costs you $19 once you upgrade to your favourite scent.
$30 Gift Card Included3
Love It or Full Refund
Not convinced? Reply to your order confirmation within 14 days. Instant refund, no return needed, no form, no questions asked. You keep the vials.
14-Day Money-Back GuaranteeZero risk. Three scents. One swap that could change everything.
Get the Discovery Kit — $49 Risk Free
Start Here
The Discovery Kit
$49 · complimentary shipping
- Rosa — 2ml vial (Floral · For Her)
- Vanille — 2ml vial (Gourmand · For Her)
- Noctua — 2ml vial (Musky · Unisex)
- $30 gift card toward any full-size bottle
- 100% natural — complete ingredient list included
- Scent guide with layering notes
The 14-Day Try-Everything Guarantee. Wear all three scents for two weeks. If you don't love at least one, reply to your confirmation email and we'll refund you instantly — no return shipping, no form to fill out, no questions.
First production run — limited batch of 50 kits — handcrafted in small batches in Melbourne
Protect your fertility. Smell incredible.
P.S. — Every day you spray conventional perfume is another day you're absorbing the exact chemicals that peer-reviewed research has linked to hormone disruption and declining fertility. The Discovery Kit is $49 — and it comes with a $30 gift card toward the full bottle. The alternative is doing nothing and hoping it doesn't matter.
Get the Discovery Kit — $49 Risk Free
100% Natural·Zero Endocrine Disruptors·Made in Melbourne·14-Day Guarantee
Disclaimer: The information on this page is for educational and informational purposes only and is not intended as medical advice. It does not replace the advice of a qualified healthcare professional. Always consult your doctor, fertility specialist, or other qualified health provider with any questions about your health, fertility, or medical conditions. The research cited is for reference only and does not constitute a diagnosis or treatment recommendation. Individual results may vary. By Lucia makes no claims that its products treat, cure, or prevent any medical condition.
© 2026 By Lucia. Australian Made.
Discovery Kit — $49 complimentary shipping
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