BY LUCIA
Lucia Loyalty
Three tiers. Twelve months. Benefits you can't buy.
Limited to the first 100 members each year
Entry from $500 AUD spent in a membership year
How it works
Three steps
Spend
Spend $500 AUD or more in a year to enter. What you spend sets your tier.
Enjoy exclusive benefits
You hold your tier, and everything in it, for 12 months from the day you enter.
The tiers
What you get, and when
Your tier is set by what you spend on full-price pieces across a 12-month membership year.
| Muse $500 AUD – $1,499 AUD | Signature $1,500 AUD – $2,999 AUD | Heirloom $3,000 AUD+ | |
|---|---|---|---|
| Birthday gift | ◆ | ◆ | ◆ |
| Gift wrapping | Complimentary | Limited edition luxury | Limited edition luxury |
| Shipping | Complimentary standard | Complimentary express (where available) |
Complimentary priority express (where available) |
| Access to new collections | 24 hours early | 48 hours early | 72 hours early |
| Priority on limited releases | Third | Second | First |
| Priority customer support | ◆ | ◆ | |
| Complimentary styling session | ◆ | ◆ | |
| Complimentary returns | ◆ | ||
| Additional 12-month warranty | ◆ | ||
| VIP styling suite, at studio or online | ◆ | ||
| VIP in-person event invitations | ◆ |
Swipe to compare tiers
Thresholds in AUD
Questions
The details
What is Lucia Loyalty?
Our membership programme. Three tiers — Muse, Signature and Heirloom. Your tier is set by what you spend with us on full-price pieces across a 12-month membership year.
How many members do you take?
The first 100 members each year. Once the intake closes, the next opening is the following membership year.
How do I join?
Create an account and opt in to receive emails from us. You enter Lucia Loyalty once you pass $500 AUD in a membership year. Enrolment is automatic and you'll be notified by email.
How do I qualify for a tier?
Each tier has a spend threshold, measured on full-price orders:
- Muse — $500 AUD to $1,499 AUD
- Signature — $1,500 AUD to $2,999 AUD
- Heirloom — $3,000 AUD and above
How long does my tier last?
Twelve months from the day you enter it. You can move up during that time but you won't move down. When the year restarts, your tier is set by what you spent in the year behind you.
How do I use my benefits?
Sign in to your account. Shipping, returns, gift wrapping and warranty benefits apply automatically to orders placed while signed in. Styling sessions, studio suite bookings and event invitations are arranged by email.
Can I opt out?
Yes. Unsubscribe from our emails or contact us and we'll remove you from the programme.
Join Lucia Loyalty
Create your account. Your tier is applied the moment you qualify.
Sign up todayLimited to the first 100 members each year